Some E-books combine very well with an affiliate program. When an affiliate receives some extra benefit from promoting your E-book, like being allowed to brand your E-book with his/her affiliate link, the affiliate will make money when a reader buys through their affiliate link. You will also benefit from the increased traffic to your website because the affiliate is promoting your site for you.
Always make sure that your message contains a clear call to action. There should be no doubt about what you want the recipient to do. Make sure that your instructions are perfectly clear so that recipients know exactly what you want them to do. The action that you want the recipient to perform should be simple and obvious. Do not make things complicated or it will confuse the reader.
Always remember the KISS principle (Keep It Simple Stupid). The incentive should be clear to those you want to act. Readers will typically look at your offering for only seven seconds before moving on. If it takes longer than seven seconds for them to figure out what you want them to do they will simply move on. Do not make your message vague or difficult to understand. If you do, chances are you will lose them. You must respect your readers and express your message clearly and concisely.
Once you are sure that you have an E-book that will be of value to an affiliate program, approach the affiliates with your idea and be able to show them how it will benefit both parties involved.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.