But should you always go for the right balance, or are there occasions when going for the extremes can actually be rather beneficial? I'm going to be looking at color poster printing for this article in order to take a look at the two extremes of this particular type of marketing, and how you can make both of them work to your advantage.

First I should state just what the two extremes are for poster printing. The first is a completely image based poster. There are either no words or next to no words on the poster beyond maybe a company name or logo. The other side is no images but only words, perhaps particularly dense words or perhaps just evenly spaced ones. This could vary quite a bit.

Normally posters are going to try to find a good balance between the image that draws the eye and the words that give off information. To have only an image is to fail to provide people with very much information, and to have only words prevents you from really being able to pull in the same number of people. Big headlines have their place, but they can't make someone look over to the same extent as a solid image can.

So can you really make one or both of these extremes work for you? Of course you can, you just have to get a little interesting.

The image only poster is only going to work if the poster only needs to deliver a very simple message, and if the image is self explanatory enough to do so. Maybe if you have a new product coming up soon you can have a poster that does nothing but shows the products picture and has the release date at the bottom. Of course, this will only work if a picture of the product will be enough to generate interest.

What about only words for your color poster printing? Here you'll probably need humor of some kind to get your poster working for you.

An initial title will likely be what gets a person to look over, and to best achieve that you'll probably want an odd title, or something that piques their interest in some way. From there if you can keep the humor up, or capture an emotion of some kind, you can then hold them even if they have to read through quite a bit to get your message.

While I wouldn't necessarily suggest using either of these methods if you don't know a lot about posters, I do think for those well versed in what a poster can do, you should always keep all your options open.