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Buyers' Perceptions
Mark Wade
It may sound silly, but I wouldn't want to live next door to a cemetary. It would kinda' spook me out. I know I am a grown up and I can do my own laundry but the idea of zombies from Michael Jackson's "Thriller" video dancing on my garden at night isn't my idea of fun. And everybody knows that zombies only hang out in cemetaries....duh!!!
And living in some big lone gated-in manor house on a hill? No thanks. I will take my 17th floor high rise condo here in downtown Philadelphia. Because unless that evil Spiderman character is going to scale the side of my building, I figure I am pretty safe from ghouls, ghosts, and chainsaw wielding freaks that have miraculously come back to life.
And if you think for one minute that I am going to be caught dead buying a house where the neighborhood axe murderer did his business? Again, no thanks. He or she could easily escape from jail, and come back and get me. Happens all the time in movies.
Now I am not unaware of how silly some of my beliefs, which I still harbor like a lingering bad hairdo, can truly be. But at the same time, I value the perception of security. And I am willing to pay for the idea of a secure roof over my head-big time...want to guess what my condo fees are per month? More than one would have to pay for a new Mercedes. But I am happy, and my mind doesn't wander while I lay in bed after finishing a really scary movie. I am safe, secure, and I have a doorman, whom I like to believe is a super hero crime fighter with James Bond like tricks up his sleeve to keep the undead from coming in my building, signing in, taking the elevator to the 17th floor, and beating down my door.
Perception is a motivating factor for many people. Especially when deciding to purchase real estate. I certainly can't be the only nut-bag who buys real estate.
Bona fide or make-believe, I am not going to give up my perception of security for a new Mercedes. A Bentley...possible. A Benz? No thank you.
So the next time you DON'T buy that perfect house when out shopping for real estate, ask yourself if zombies, chainsaws or Michael Jackson had anything to do with it. And remember that perception is sometimes stronger than reality. And THAT is many a buyers reality.
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