When you write an article, you will be able to include a link in the resource box at the end of the article. This is what readers will see and when they click on the link for more information, they will be taken to your website. These articles also become available to webmasters, newsletter publishers and your target audience. Your article can get picked up and posted to other websites and in online newsletters, which is an additional way to increase and boost your web traffic.

If your article is picked up by other online business owners, this creates a link back to your website. This is called back linking. If someone reads your article from any other website, they can still click on the link and pay a visit to your website. All sales will still belong to you.

As your articles increase, so does the opportunity for more online coverage. The search engines will become your friend. Search engines pay attention to reciprocal links (exchanging links with webmasters) and back links. The search engines attach a lot of significance to websites that have a lot of links to them and increased your search engine ranking. So it is a domino effect. The more articles you can write and publish, the more exposure you will receive.

If you are selling a product or service online, then your links will pay off and give you more traffic and more traffic equals more sales. Even if your visitors come and browse around your website, they can potentially bookmark your page and come back later.

Search engines will also index your published articles and give you higher placement. If someone conducts a search using the keywords that you have in your article, then they can find your article and click on the link to get to your website. So make sure that your articles have the appropriate keywords that describe your product or service.

Many online business owners are catching on and seeing the potential in writing and publishing their articles. When someone finds an article that is packed with benefits and information that they are looking for, the chances that they will buy from you is much higher than just a regular reciprocal link from someone else's website.

Your articles should be informative, unique and fresh. Make it professional, but humorous. The reader should be able to understand the point that you are trying to make. No sales pitch should be obvious in the article.

If you take a few minutes to write one article and submit it to article directories and check the search engines in a few days, you will be surprised to see the effect of one article and maybe, this will give you more zest to write other articles to increase your traffic.