Authentic Singapore Heritage Pastries

KELE is a renowned Singapore pastry brand offering handcrafted pineapple tarts, traditional pastries, festive gifts, and premium local souvenirs. Since 1983, KELE has been dedicated to preserving Singapore's culinary heritage with high-quality ingredients, authentic recipes, and award-winning craftsmanship.

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About Us

Established in 1983, KELE is an award-winning Singapore Heritage Brand specializing in handcrafted pineapple tarts, traditional pastries, and premium local souvenirs. Made with carefully selected ingredients and time-honored recipes, KELE combines authentic Singaporean heritage with exceptional craftsmanship to create memorable treats for every occasion. From its signature pineapple tarts to festive gift collections, KELE continues to preserve and celebrate Singapore's rich culinary culture through quality, tradition, and innovation.



OPEN HOURS :

  • Concept Store @ Jewel
    Open daily from 10am to 10pm

  • Kele Pop-Up @ Suntec City
    Open daily from 10am to 10pm

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Map
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Address (Head Office)
Branches
1.
Tel 8809 1792
2.
Kele Pineapple Tart Concept Store @ Jewel
Jewel Changi Airport #01-K213, 78 Airport Boulevard 819666
Tel 8809 1946
3.
Kele Pineapple Tart Pop Up Store @ Suntec City
Suntec City Mall Level 1, opposite Coffee Beans & Tea Leaf, 3 Temasek Boulevard 038983
Tel 8809 1946
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