Rodalink group started in 1989 as a bicycle manufacturing company located in Surabaya, Indonesia. The company name is Insera Sena, which has grown to be one of the biggest bike assembler in Asia. We aim to be the leading bicycle store delivering high value, high quality and good service placing the needs of our customers as the focal point to our goals. We are committed to provide the best products and services to guarantee full customer satisfaction and achieve long term relationship. Enhance the quality of living by our continued support in the sporting community to promote an active and healthy lifestyle.