White Label Reseller Programs

By: Kristen

The technology of Voice over IP has dramatically transformed the way the business entities conduct their operations across the globe. This advanced means of communicating comes with better cost control via a single network. The disparate communication systems can be unified quite easily and without any hassles. The importance of white label reseller programs can be understood in this context.

As a matter of fact, with efficient IP network and strong infrastructure, the business entities have been successful in making the most of several value added & revenue generating opportunities across the globe. Retailers and wholesale carriers are offering these services at the first level, and the resellers are spreading them forward in the value chain. The premium quality, scalability as well as high-end functionality of these solutions have ensured that there is a strong demand factor in operation. The cost effective solutions are very much in demand among both individual as well as institutional users. And if these solutions are available with the added advantage of branding - as is possible through the various white label reseller programs - than there is nothing like it.

Apart from other benefits, the prime reason for the success of IP services is the "reduced" cost of calling and the "quality" of the services. Usually, the service providers offer two types of VoIP reseller programs namely - white label and standard plans. The main aim of any such VoIP reseller program is to focus on the marketing aspect. Like any provider or wholesaler, the reseller ensures that the services reach out to a wide base of customers - situated across the world.

The main difference between the two programs lies in the branding. As a matter of fact, in any one white label reseller program, the reseller can re-brand the services and products under their own name. Therefore, it can be said that this program provides the opportunity for the switch less resellers to a part of the VoIP revolution. With all the features of private label VoIP programs, the white label resellers comes with the added benefit of re-branding the VoIP services.

The features that rule the white label reseller programs are

1.Minimum Investment: It can be said that the resellers can avail the maximum benefit by spending less on investment. As of now, the the VoIP providers offer the infrastructure and hardware support, while reseller just have to apply a effective marketing strategy to attract a wider customer base.
2.Quality routes with unmatched prices: The VoIP services are facilitated through the packet switching technique, wherein the calls are transmitted via the Internet. Therefore, this ensures that users enjoys quality services at significantly lower rates.
3.Automated customer billing and integration: For transparency in the customer billing, the VoIP reseller programs offer automated monthly bills. This online real time billing ensures easy account management facility and accurate billing without any flaws.
4.Increase in the product range: The re-branding of the products or services increase the product range in the VoIP market. Moreover, it helps in marketing the services, as the customers find it easy to identify the products with an existing brand name.

Besides all this, the white label VoIP reseller program provides technical or customer support service via email, online chat or help desk depending upon the service provider. The online chat undoubtedly is considered as the best option for resolving the instantaneous queries.

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