RSS Feeds Monetization Tools: A Mini-Guide

By: Jack Doren

With the growing popularity of RSS feed-based syndication, many Internet publishers became concerned that subscribers to their RSS feeds would not be be exposed anymore to the advertising on their web pages, as some readers could now read all of their content inside their RSS reader. In this light, some decided to publish only a short part of their articles in their RSS feeds so that those interested would click through to their site to read the rest of the content.

While initially this approach has given good results to those using it, recently more and more online publishers have decided to provide the full content of their articles inside their RSS feed not to alienate those readers on the move or offline who were frustrated by their inability to read the full content of the articles without clicking through to the main site.

The revenue models offered by these RSS feed monetization services are different ones: they span from CPC, CPM to flat rate plans; additionally, publishers can choose between contextual text-based ads, banners and interstitial ads, which are often completely customizable.

In this mini-guide we have reviewed for you the most popular services that allow independent publishers that are interested in monetizing their content to generate an alternative revenue stream from their RSS feeds.

While reviewing these services, I have identified the following traits as my points of reference:

  • Type of ads: the typology of advertisement offered, whether contextual or random text links, banners, interstitial ads, etc.
  • Every how many posts the ad is shown: the exact positioning of ads within the RSS feeds.
  • Ability to select and approve the ads: the possibility for the publisher to choose which ads can be included and which cannot.
  • Stats about ads performance: the availability of a control panel that allows the publisher to monitor the revenue and performance of ads within RSS feeds
  • Rate: the method of payment offered to the publisher, whether CPC (Cost Per Click), CPM (Cost Per Mille – which estimates the cost per 1000 views of the ad) or flat rate
  • Requirements: special requirements that the publisher needs to have in order to insert ads in her RSS feeds (which might correspond to a high authority, pagerank and number of RSS feeds subscribers)

Google AdSense for Feeds

AdSense for feeds is a program that enables publishers to place relevant ads in the feeds they syndicate. Google technology understands the nuances of language, and places ads that are closely matched (or "targeted") to the content next to which they appear. If you are a current AdSense publisher and your feed has more than 100 active subscribers, you may qualify for participation in AdSense for feeds (which is still in beta).

Kanoodle BrightAds RSS

Kanoodle is a pay-per click network which includes hundreds of thematic ad categories from which you can freely choose. Through BrightAds RSS, Kanoodle’s content-targeted sponsored links will be inserted directly into site owners’ RSS feeds within posts or as individual posts, with relevancy of the ads assured through Kanoodle’s topic-based approach.

Pheedo FeedPowered

Pheedo’s FeedPowered advertising platform converts your RSS feeds into richArticle Search, dynamically updating advertising that engages your audience. Pheedo retrieves your RSS feed several times an hour and updates your FeedPowered advertisements with any newly published items. With Pheedo FeedPowered you can also monetize your syndicated video content.

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