Make Your Resources Box Work for You

By: Graham Taylor

Is your resource box valuable?
I have to answer yes to this question, as the name implies it is a resource that you should not overlook, in fact you should give it as much thought as you give to your articles.

Lets look at what a resource box is, first and foremost it is your opportunity to place your link on the many sites that hopefully pick up your article.

By including a key word anchor text, with a link to your site, you will find your page rank will improve and your visitors numbers improve, as your links back increase.

You can find a very good free key word tool at this tool works brilliantly and there is no need to upgrade for it to function. When you enter your master key word, the system will search for related key words and then you can have it check the search engines to find the number of searches for a given word and the number of results found. In this way you are able to find words and phrases that are searched but have a small number of results.

After your anchor text, I suggest that you include a short one or two sentence description of your offer, try to cover all the benefits, and concluding with a call to action. If your site is a blog, you might Start your box with something like "John Brown regularly writes on the subject of... and to see more of his articles visit..."

If you are promoting a site you could begin, "Your-Website-Name (explain what it has)..." or "Your-Website-Name (explain what is about)..."

The second function of your resource box is your by line, it is surprising the number of authors who take the trouble to research and write an article and then forget to ad their by line. If your reader doesn't know who wrote the piece how can you earn credit for it?

Another job your box can perform is to collect a name and email address from your reader, to turn them into a subscriber, you can offer a free gift or a report that requires them to fill a form to collect your offer. You can increase, the chances of the search engine spiders rating your article as unique by varying the style and content of your box. What you should not include in your resource box A list of all your websites, this is because many article directories will automatically convert any url in to a link, and if your box is stuffed with links particularly if they are not relevant to the article, your article is likely to be rejected as Spam. A list of all your achievements, frankly only you and your mum care! Any advertising that is not relevant to the article. Finally keep the size of the box to an absolute minimum, any more that 20% of the size of the article and you will be seen as taking advantage.

Consider that the body of the article is where you share your knowledge. The resource box is where you get your repayment for your effort, Remember to always, include your name, website address, your brief unique selling proposition, and a single, simple call to action

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