The Birth Of Wii

By: Abdelrahim Mansour

On the 14th of September 2006, Nintendo made the announcement of the release information for the Wii for North America, Japan, South America, Europe, Australasia and Asia, including the prices, dates, and all of the unit distribution projected numbers. It was also announced that most of the shipments of Wii's for two thousand and six were going to be allotted mainly to North and South America, and that there would be thirty three titles available within the 2006 launch window.

When the Nintendo Wii was released on the 8th of December, 2006, the United Kingdom really suffered a huge shortage of the Wii console units because many of the online stores and high-street stores weren't able to fulfill all of the pre-orders. Some of the stores within the United Kingdom still had a shortage of the Wii gaming consoles as of March of two thousand and seven, and as of June of two thousand and seven, the demand for the Wii gaming console still outpaced the supply within the United States.

Nintendo Wii's System Sales

Since the Wii was launched, the numbers related to monthly sales of the Wii gaming console have been a lot higher than that of its competitors all around the world. During the first half of two thousand and seven, there were more units of Nintendo Wii's sold within the United States than the PlayStation 3 and the Xbox 360 combined. The lead present within the United States is larger than the lead within the Japanese market, where it is currently leading in total sales.

The Demographic Wii

Nintendo has one main objective with the Wii and that is to target a demographic that is much wider than that of its other competitors within the seventh generation. During a press conference that was held for Dragon Quest IX, an upcoming game for Nintendo DS, Satoru Iwata made the comment that they weren't considering fighting with Sony about the amount of people that they are able to get to play games. Later, the statement was made that Nintendo wasn't thinking solely on consoles, portable systems and things of that nature but instead, they were focusing on getting new people playing the games.

You can see this reflected through the series of different television advertisements that Nintendo has within North America that are directed by Stephen Gaghan, an Academy Award winner, along with internet advertisements. The slogans that were used for the ads were "Experience a new way to play" and "Wii would like to play". All of these ads ran beginning on the 15th of November, 20006 and they had a total budget that consisted of well over two hundred million dollars throughout the entire year.

All of these productions are the first advertising strategies that are broad based that Nintendo has put forth and they include a video clip of two minutes which shows a variety of people that are enjoying playing the Wii system, like country ranchers, urban-apartment dwellers, parents and their children as well as grandparents. In the ads, the music that you hear is from "Kodo" the song which is done by the Yoshida Brothers. The Wii is supposed to appeal to everyone and that is want all of the advertisements for the Wii are promoting. As stated earlier, the main objective for the Wii is to get new people playing the Wii gaming system. According to the latest information, Wii has surpassed that goal.

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