Mallin Rouge Analysis

By: Olivia Hunt

Boutiques understand the need for the items they produced to be displayed in a space that would match the inherent quality they offer. They display their products in the space available for them for the shoppers to try on. They also have display windows around their shop to give passersby a wait from the exterior of almost the entire shop. Many stores can afford a small space to be used as customers’ rest corner containing a comfortable and colorful seat, reading materials, and probably a small table. Customers, particularly women, enjoy spaces such as these. These secluded spots provide an outlet for an innocent natural voyeurism of people to watch other people other than the merchandise alone.

Two sections of the mall are the supermarket and the department store.

Rachel Bowlby’s article delved on the characteristics of supermarkets and department stores, as well as their commonalities and differences. Both of these institutions sell a variety of goods under one roof and makes use of modern marketing principles in order to satisfy their customers’ needs. Aside from the marketing techniques that owners apply, the looks of their establishment also matter a lot. The supermarket and the department store are represented in terms of magic and enchantment, dazzling with their lighting and display of goods so as to attract more customers.

Aside from the fact that the department store is a century older than the supermarket, they also differ primarily in what they sell. The department store sells fashion items such as clothes. In the nineteenth century, department stores were represented as bringing the luxury of fashion to the middle classes. This had aspired to an image of affluence up until the present. Supermarkets, on the other hand, sell food, which is a basic commodity. For the most part, it sells cheap food to the masses, as well as to the other members of the upper economic brackets, as against the lone middle and upper class customers of the department stores. In other words, the supermarkets can serve everyone, regardless of class.

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