Autoresponders Explained

By: Elizabeth Thomas

The computer revolution has brought about changes to every aspect of our lives, including our vocabularies. Terms like online, reboot, defrag and cyberspace, didn't even exist twenty years ago. Now these are common phrases in everyday conversations. Autoresponder is another new term that has daily applications to many Internet marketers.

Autoresponders are among the most important marketing tools that you can use to conduct business online. Using an autoresponder, your computer can communicate directly with a targeted group of buyers. But before your autoresponder can do its job, you need to create a solid opt-in list.

Online marketers have found that the fastest and easiest way to build an email list is to give things away for free. Some marketers will tell you that offering free merchandise is a waste of time. If you already have a list of 100,000 contact names on your marketing list, then it may well be wasted time and money. But those who are building a contact list will find that this is the way to go. Simply pay for an advertisement to promote your free offer. Don't think of it as lost revenue; consider it a valuable investment in your future earnings.

The products and services to be offered for free can be many and varied. Online marketers give away free reports, e-books and e-zines. Some offer free access to private websites. As a marketer, you are free to give away anything you choose. The object is to entice people to sign up for your free offer; in exchange, they agree to receive your future emails. It's a win-win situation, with you getting the greatest benefits. While your subscriber gets a freebie, you're able to build your opt-in list with their name, email address and permission to email them in the future.

If done right, this online marketing plan can mean even more to your business. The freebie that you give away should also be used to promote your goods or services. This is an excellent opportunity to generate extra revenue, even if it's as simple as offering affiliate links for related services and products. Another chance to promote your business will come when you send future emails. Be sure to include valuable information in these emails, or you will have people dropping off of your autoresponder mailing list like flies!

Succeeding in the world of Internet marketing means using every opportunity that is presented to you. There is big money-earning potential in offering free goods and services, via your newly created opt-in list of potential customers. Other sales opportunities present themselves when you send a thank-you email to those who request your free offer. Further, your autoresponder brings more earning potential with every future email it sends.

The Internet offers earning opportunities that marketers couldn't even dream of twenty years ago. Now, with a good list of contact names and an autoresponder, making money online is practically effortless.

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