Write A Sinful & Compelling Copy

By: Jo Han Mok

If you own an online business you know that your copy is the - first and often only - thing a customer sees when they visit your site. Its job is to act as a salesperson and convince prospects to take action.

- Don't be afraid to admit your shortcomings. Be willing to admit your shortcomings - it shows integrity, openness, and honesty. No product is perfect and your prospects know it. Prospects
expect you to rave about your product and describe it in the most glowing of terms. That's fine
for the most part. But admit a flaw or weakness and you've added credibility to your message.

Prospects are much more likely to buy into your beliefs when you level with them and admit your product isn't the perfect answer for everyone.

- Make sure you have a strong start and a strong finish. If you've ever been to a rock concert you know how important it is to have a strong start and a strong finish. Approach your copywriting in much the same way. Get prospects hooked in the beginning with copy they can't help but read... then end on a high note!

- Use the word "because" in your headlines and email subjects. Copywriting experts say that the word "because" will motivate visitors to take action like few other words. This may be because people like feeling there is a good reason for doing something. Try changing your headline to include the word "because" and see the results for yourself.

- Don't hide behind "we". A lot of online business owners feel it's more professional to write their letter using "we" even though the business only has one employee! If it's just you, then be proud and use "I" in your sales letter.

- Avoid excessive punctuation. Exclamation points certainly have their place in sales copy, but
be careful not to use excessive punctuation on your website!!! Doing so can give the reader the
impression that you are exaggerating your claims. People are suspicious of marketing people
to begin with, and are on the lookout for signs of dishonest claims. Use only one exclamation
point or question mark at a time.

Writing an effective website copy is all about putting the right message in front of the right people at the right time. Be sure to write these tips down, study them really hard and implement them. Have faith, because you'll know your copy will increase in sales when you implement these powerful tips.

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