Radio Copy Writing Success

By: Scott Perreault

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes.

Why? Because a good commercial, is a good commercial. Period.

Radio voice and copy writing experts at www.scottradio.com know that the assignment of writing a PSA is often put on the back burner in most copy departments. The paying customer is first in the cue. When the time arrives to write the PSA copy, the energy and enthusiasm has often expired. But it should have never evolved this way. Thanks to misguided copy departments of the pastFree Web Content, we all suffer today with less than stellar radio public service announcements. The time to change is now.

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