When Writing Gigs Slow Down

By: Lorraine Cote

So you have been busy writing lately. You may have had more work than you wanted and were not in short supply of clients, which is great for you and for business. Now, all of a sudden, the well seems to have run dry, things may have slowed down quite a bit, so now what? What do you do when your writing projects seem to literally dry up?

The first thing you should know is that you shouldn't PANIC, it's bound to happen and things will bounce back, sooner or later. I have been running my writing business for twelve years now and there hasn't been one year when I didn't experience at least one slow down. For me, things usually slow down around holidays, expecially around Christmas. It's understandable that people are wrapped up in shopping and the festivities of the season and are not likely to move forward with projects. I also experience a little lull during summer months when people enjoy the outdoors or are on vacation. As I said, it is expected, especially if you run your own small business, but usually doesn't last very long.

The key to taking advantage of these slow times in business is to stay busy. Keep focused on your business. It's not the time for you to slack off. So what can you do to make the most of your downtime? Here are a few suggestions that may help you use this time productively.

1. Organize your office. Use the time to do tasks you couldn't keep up with during peak business times. Things like filing, cleaning and organizing your office space. Catching up on correspondance and so on.

2. Review your business plan. If you don't have a business plan, learn how to create one or have one created for you. If you don't have a plan, you won't know where you are coming from and certainly won't be able to get where you would like to go in business. You should check your business plan yearly to see if you are on track and to make any changes that reflect changes in the way you do business.

3. Learn something new. Take online classes or classes at your local college and learn a new skill or hone an old one. Learn a skill that will be beneficial to your business in some way. You can teach an old dog new tricks!

4. Expand your business. Maybe you will need to hire more personel to help with additional work or maybe you will need to purchase equipment/tools or software to automate things. In any event you should always plan to expand your business at some point. After all, you are in business to make money and expansion of your business is a good way to generate additional revenues to grow your business.

5. Catch up. Touch base with clients you have done work for in the past but have not heard from recently. You never know when you may get additional work from them. Sometimes they may be planning to get in touch but something keeps them from it, so they may need a reminder that you are there to help them. It's a good way to rekindle relationships with former clients and drum up a little extra business in the process.

6. Get with the program. Maybe you can outsource some tedious administrative tasks by hiring a virtual assistant. This will free up time to market your business more agressively and generate new opportunities.

Whatever the reason for a slowdown in business, take it with a grain of salt. Know that it won't last forever and things really happen in cycles. You can't stop the slowdown, but you can make the most of the extra time on your hands, by doing something productive that will pay off in a big way, in the long run.


Writing
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Writing
 



Share this article :
Click to see more related articles