The extraordinary Perspective of Range Rover

By: Carol Mitchel


Land Rover creatively prepares the path of its 2007 Range Rover by launching the 'Extraordinary Perspective' marketing theme. Said theme revolved around delivering inspiring pieces of art created in the sand on a caprivating beach at Point Conception, California.

'Extraordinary Perspective' is the third installment of the automaker's ' Designed for the Extraordinary' marketing campaign, which has started in February this year. Land Rover employed series of communication channels like Internet, TV, and print to deliver the idea of an elevated perspective that is linked with showcasing the style and performance of the 2007 Range Rover.

The marketing campaign, which uses California cental coast as its location, created two perspectives. From sea level, the works of art in the sand are virtually unnoticeable. Nonetheless, from the elevated perspective, the works of art become stunningly obvious. Said work of art is created by just a piece of wood and a rake. From afar, the art resembles gracefully flowing fluid. It measures several hundred feet.

"The 'Designed for the Extraordinary' campaign has demonstrated each of our vehicles in unique and fascinating ways. In the first spot, Range Rover Sport drove beneath the city of Tokyo through spectacular underground aqueducts. In the second spot, LR3 successfully navigated a plane from Nice to Corsica, " said Sally Eastwood, vice president, marketing, Land Rover North America. "This third iteration of the campaign focuses less on a physical demonstration, and more on emotional aspects of beautiful scenery, stunning one-of-a-kind artwork and the ability of our flagship Range Rover to elevate your perspective and see things differently,"

Land Rover Range Rover, a luxury SUV, was first introduced in 1970. Last year, the vehicle benefited from 2 new engine options that include the 400 bhp Supercharged V8. For its upcoming model, are redesigned to provide greater convenience and refinement.

2007 Range Rover auto parts will also integrate the automaker's Terrain Response system, which was previously introduced on the LR3. Also, the new Range Rover is given better brakes and suspension. The interior of the vehicle is also made more sophisticated with optional cooled front seats and greater loading capabilities.

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