The Awful Truth About Annuity And Insurance Leads I was curious, just how good are these insurance and annuity leads? I decided to find out. I’m not going to name specific insurance and annuity lead websites, but I will give you a summary of how it all shook out. Insurance and Annuity Lead Website A: Cost: CheapResults: Terrible. 10% of the leads my staff called got number no longer in service recordings. The rest: the people had no idea what we...... Similar Editorial : Insurance Leads by John Le Papillon. | Source : Travel Insurance