I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. I’ve been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler. Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.Please visit my website: http://www.beyondcommunications.com Or contact me at: neroli@beyondcommunications.com 612-215-3826
Cleaning Up Your Copy When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says...... Similar Editorial : Web Copy by Glenn Murray. | Source : Affiliate Marketing Guide
Finding Your Clients Business Problem Leads To Better Copy WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? Answering this question is the hardest part of marketing.What we all do instead, is focus on our solution, i.e. “what we do.” “We sell network management software.” “We are a business-oriented law...... Similar Editorial : Finding Internet Business Info by im9ur9. | Source : Copywriting Course
Better Copy: The Interview Is The Key Most of us spend our days persuading others to buy our service,product or idea. Here is how to create powerful marketing copy tomake your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You could find...... Similar Editorial : Web Copy by Glenn Murray. | Source : Copywriting Course
