Public Relations Productivity Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives? I opt for holding public relations responsible, first, fo...... Similar Editorial : Public Relations by Jan Fritz. | Source : Sales Improvement
A Well-Oiled Strategy Machine Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by r...... Source : Sales Techniques
PR Failure Defined Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including g...... Similar Editorial : Natural Foods Defined by Stephanie Yeh. | Source : Sales Techniques
PR Is Just Smart Business Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including g...... Similar Editorial : Smart Business by lexisnexis. | Source : Sales Techniques
Ignore PR At Your Peril! Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 770 including g...... Similar Editorial : Dont Ignore your Floors by Andy Asbury. | Source : Sales Techniques
PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are....... Similar Editorial : Buyer Beware by Jim Jenkins. | Source : Increase Profit
Recessions Dont Last Forever! Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and you...... Similar Editorial : Diamonds Are Forever by samserio. | Source : Increase Profit
What Is "Best Practice" Public Relations? Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 845 includi...... Source : Increase Profit
Hawala, Or The Bank That Never Was I. OVERVIEW In the wake of the September 11 terrorist attacks on the USA, attention was drawn to the age-old, secretive, and globe-spanning banking system developed in Asia and known as "Hawala" (t...... Source : Starting a Franchise
