Peter Bennett is founder and CEO of London translations Limited, one of London's fastest growing business translation and interpreting agencies. Download his free report, Translation without tears, from: http://www.london-translations.co.uk
International Brand Naming And How Words Can Hurt You It was the famous publicist PJ Barnum who said in 1855 "I do not care what people say about me but get my name right".In today's international marketplace, getting names right is vital.Marketers and brand managers are becoming more and more concerned that their newly creat... Similar Editorial : Naming Names by Maya Sunpongco. | Source : Web Marketing Strategy
Guanxi. The First Word In Chinese Trade A colleague once told me that a good indicator of economic confidence was the number of construction cranes on the skyline. If he's correct, Beijing is feeling good about its prospects, very good in fact.According to figures recently published by the Associated Press, China's economy g... Source : Entrepreneur Business Plan
The Future Of Voiceovers: Hold Your Tongue…Possibly Forever That’s a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. For a radio ad, a fully sung jingle with no voice-over could work best. A TV spot or corporate narration might be most effective using scrolling...... Similar Editorial : The Future by Miami Phillips. | Source : Technology Strategy
Get A Lift From Virtual Networking The best form of advertising is word of mouth. There's nothing new in that statement and few in business would disagree.Unfortunately, what people fail to mention is that word of mouth advertising is also one of the hardest forms to get. It's one of the few problems you can't solve simply by throwing money at it.People buy from people; usually people they like. It follows then that to benefit from...... Similar Editorial : Eye Lift Surgery by 60capp11. | Source : World Wide Web Picture
Translation Without Tears Kadin Hastaliklari Ltd, the Turkish import/export medical devise company has suffered in the past as a result of poor translations.A few years ago the company attempted to import from the Czech Republic but had trouble reaching anyone through the details listed on the Czech company's web site.With no contacts in the Czech Republic and no knowledge of the language, it was impossible to know whether...... Similar Editorial : Translation Plez by Tony Dean. | Source : Mobile Communication
Campaign For Fair Translation Pricing Welcome to this short article. In it we cover three areas of our industry which can cause confusion and lead to customers paying over the odds for translation services.We share tips on what to look out for and present countermeasures you can deploy to protect yourself against costly mistakes. "Campaign for Fair Translation Pricing" is a new initiative which we hope will help promote fairness and...... Similar Editorial : Pricing Your Products by Marc Singer . | Source : Mobile Communication
Traveling To The City Of San Francisco, California San Francisco City is the fourth populated cosmopolitan city in California, which is the showpiece of the Bay Area, known for its political communities and diverse culture. The city is also known for its hilly terrain, scenic beauty and world class finest restaurants. There is so much to explore and it's no wonder why the American Singer Tony Bennett left his heart there or why Singer Scott...... Similar Editorial : San Francisco by Dean Phillips. | Source : Boston Ma Tour
Volcano Hospitality Kilauea volcano has for quite some time has enticed and fascinated visitors. Since the mid-1800s, The Volcano House Hotel has sat on the edge of Kilauea caldera. Between the years of 1865-1955 the hotel maintained a register which has recorded the experience and wonder of Pele's domain. A lesson in geology and human nature, the amusing entries chronicle the lengths an adventurer might go to...... Similar Editorial : Corporate Hospitality by Shaun Parker. | Source : Adventure Travel
Microsoft Word In Chinese Incidentally, I never found out how exactly we managed to get seats on a fully booked train but my host did mention that the wife of a comedian whose show was being played on TV in our carriage works...... Similar Editorial : Brochure Using Microsoft Word by Gabriel Adams.
Interpreting Without Tears If you know in advance, or even suspect, that you will want the facilitator to accompany your team to dinner in the evening, please mention this at the time of booking so heshe can make personal and...... Similar Editorial : Brochure Using Microsoft Word by Gabriel Adams.
