Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
The A-Z Of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for mul...... Source : Successful Marketing Campaign
Trade Show Planning - The BDA 10 - "After The Show" My last two articles dealt with "Before the Show" and "During the Show" planning, so there can't be much more to do, right? Wrong! (You just knew I'd say that, didn't you?) Here are my top ten things to do AFTER the Trade Show to help you deal with the "aftermath".After the S... Similar Editorial : Show Your by ARA Content. | Source : Sales Guide