Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
Are You Ready To License? Theres a lot of legwork and research that goes into creating a license relationship however, the enhanced profitability often makes it all worth it... Source : Other Business Articles Pg. 12
