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Authors; lginger

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About Writer
Would you like to create a profit pulling unique selling proposition for your small business or professional service? Discover how by visiting http://www.positioningtactics.com/usp.html and sign up for our free ecourse (Value $37)

Author Specialises in Articles on : Sales
Online Tips by lginger, lgi
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Do You Have A USP?
What's that, you ask? Well, a USP is a Unique Selling Proposition. It's a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor's products. Sounds obvious, but think about it. Why should your customers buy from you a...
Source : Selling Resources

Discover The Basics Of A Unique Selling Proposition
Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.Prospective customers really don't care how great your company is (es...
Similar Editorial : Value Proposition for Distributors by Thomas Cutler. | Source : Selling Resources

Profit Pulling Unique Selling Proposition
Here's a little exercise that will help you find your unique selling proposition.1. First, you need to size up your competition. Who are they? What are they selling?2. Now, let's move on to your business. What are the features and the benefits of your product or service?...
Similar Editorial : Selling Bookmarks for Profit by Stephan Miller. | Source : Selling Resources

The Power Of The Reassurance Letter
OK, if you don't already use something like this, you need what I call a reassurance letter. A what?A reassurance letter. Seriously. Hear me out.Let me ask you a question. When you buy something, have you ever experienced that nagging feeling or voice that questions whet...
Similar Editorial : An Unexpected Letter by LeAnn R. Ralph. | Source : Selling Resources

Reasons Why You Should Niche Your Business
Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily. I'm sure you realize it's impo...
Similar Editorial : Finding Your Niche by Sue and Chuck DeFiore. | Source : Financial Management

Do You Have A Back-End Marketing Strategy In Place?
To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It's called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them...
Similar Editorial : Sit Back by News Canada. | Source : Web Marketing Strategy

Do You Really Know How To Treat Your Customers?
I'm sure you've learned about taking away your customers risk by offering a money back guarantee. But, putting yourself on the line with a money back guarantee can be a little scary. I'm sure you're thinking that people might take advantage of you. They might use the product and then return i...
Similar Editorial : Courting Customers by Bryan Brandenburg. | Source : Corporate Human Resources

Using Niche Concepts To Catapult Your Website
At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a spec...
Similar Editorial : Website Design Basic Concepts by Kim Eyer. | Source : Maximize Website Traffic

How To Get On The Good Side Of Internet Surfers
Most people surfing the internet are looking for information. They aren't necessarily out to buy anything. By giving them useful information, you not only entice the search engines to rank you higher due to your abundance of keywords, but other webmasters may find value in your site and they may ...
Similar Editorial : Are You A Side by Charles French. | Source : Corporate Strategies

How Will A Profit Pulling USP Help Your Small Business?
A unique selling proposition (USP) is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product or service. Either way, it serves to differentiate you from your competition....
Similar Editorial : Pulling a Trailer 101 by jraynal. | Source : Business Tax

Why Should You Incorporate Your Business?
If you do well with your business, you may want to incorporate it. There are many advantages gained by incorporating. For one, if (and this is a BIG if, but you never know), if you are ever sued, your personal assets will be considered separate from your business assets. On the off chance that an...
Similar Editorial : How To Incorporate by bizavings. | Source : Business Tax

The Tax Connection: Small Businesses And Tax Time
I'm sure you've heard the daunting statistics that only 1 out of every 5 businesses makes it to their 5th year. But do you know why this is true? While I can only speculate, I have heard one of the biggest reasons for business bankruptcy is taxes. The problem is a cyclic...
Similar Editorial : Connection of Depression Abuse by David Lee Buster. | Source : Business Management Guide

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