When searching for free or paid internet marketing software programs online you have to consider your membership sites, products, services and affiliate programs. You've done your keyword research, for more detail go to: www.page-brand-generator.com.optimized your website with SEO and now you're fighting to climb your way up the search engine ladders.

Your first thought might be to visit the mighty Google, Yahoo or MSN....after all they are the "big three" of the online search engine realm. Maybe you're a little bit more techno savvy than most and you've learned about DMOZ and you're trying to submit your website to them as your next step in hopes of moving up faster and ultimately bringing more search engine driven traffic to your website each day. Maybe you're a big Blogger who's recently learned about the many bookmaking websites or the mighty Technocratic and the POWERFUL effect that just ONE good review on their website can have for you.

If you take a minute to do the research you'll also find that many of these websites don't have high Google PR, they don't have low Alexia traffic ranking scores and they don't know any big named internet marketing gurus. Wow! So then you ask;

The first thing you should understand with search engines is that they rank websites based on two things; relative keyword rich content and popularity. What I mean by this is that you want other websites to link back to you, but be very careful when you begin working on your backlines. There are pitfalls to watch for.

To begin with here in this case study example we will assume that you have a favorite free or low cost internet marketing software program that is designed to increase backlines to your website.

So now your off and running setting up reciprocating links (gulp)....make sure that the website that you're linking to is in good standing with the search engines, check to see how long they've been online and also look to see if they have relative content to what you're offering that is close enough to catch the search engine spider's attention, but not too close where it will effect your own business. Remember, you want them to link back to you as well so it's important to make sure that the two websites compliment each other without competing.

I can't stress this enough! You can have the best free or paid internet marketing software programs in the world that generate THOUSANDS of reciprocating and one way backlines for you each month, for more detail go to: www.quick-selling-software.com.but remember that online business is much like any other business in the brick and mortar world in one sense;

It takes TEN good verifiable (able to be confirmed) testimonials from reputable sources to overcome just ONE loud mouthed person who voices their disapproval of your products, services or affiliate promotional efforts.