A joint venture (often abbreviated JV) is a legal existence formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the Sony-Ericsson joint venture. Joint ventures that instantly provide you with enhanced credibility are worth their weight in gold. Make sure you choose to partner with a company that has a sterling reputation with its clients and you can immediately increase your opt-in list. People love having the legwork done for them ahead of time and are more likely to use a company that is recommended to them by someone they know and trust. Make sure you guard the reputation of the company who is recommending you by taking the need to service their customers seriously. They've put their reputation on the line for you, and you for them, so make sure you both understand you're sharing are a valuable asset and treat them accordingly. Joint ventures have the ability to provide you with a variety of great benefits. You can share risks, use the assets of your partner, find someone that compliments your weaknesses, and more. However, today there are few businesses that are able to use joint ventures in an effective way.

You can now offer your visitor a larger variation of services and or products, this would allow you to focus more time in marketing and promoting your website without having to worry about spending time effort or money on creating and developing your own new products or service to sell. Your entire customer base will increase because you are now combining your customers with other businesses customers. This gives you the opportunity to increase sales without having to spend time and money to hire new workers.

Interchange links on your websites

Four Secrets of Successful Joint Venture partners:

Set Clear Goals: Know from the beginning what you want to accomplish. Is it reduced product costs, expanded sales, or market credibility? Your partners' goals may be different but complementary to yours.

To show you how much leverage you have when you get yourself in with a group of marketers each striving to make each other successful.

To show you that successful people have been using this method for many years now, and why you should use it as at least a fifth of your marketing power.

Manage the Relationship: Once a winning joint venture is formed the real work takes place.

Become involved with a local non-profit event that allows you to be seen as benefactors.