A large number web business owners, especially those who do not have a whole lot of online marketing background, have the swell idea that getting a great many links for their sites is a fine tactic. That's not exactly a hundred percent true because building links, when done incorrectly, can damage your keyword rankings. There are many different ways to build back links to your website, and so far, the benefits of article marketing far outweighs other link building methods.

Some webmasters create links by posting their sites to thousands of online directories. With such a large number of links on the Internet, it's almost a sure thing for search engines to seek out your links and index your sites. But that's pretty much it. There are very little benefits that's worth mentioning.

Other link builders like to post on forums and blogs to get a ton of links. This is a much better link building method because it allows the owner to communicate with others on the online. Human beings will see reply to the posts, see the links, and click through to see what your site has to offer. This is a time devouring task. It takes a great deal of time to post on forums and blogs, and it takes even more time for other bloggers to remember you and your sites.

The know-all Online marketers usually choose article marketing over all other link building methods for a few unique reasons. First, article marketing allows them to get their message out there super fast. By generating good articles, they let the readers have a preview of the goods that they have to share. If readers want to get to know the author, they can always click the links in the author resource boxes and visit the writer online website.

Besides direct traffic and higher search engine rankings, this method is also easily scalable. There's a snowballing effect as more and more articles get submitted and approved by the article directories. If done regularly over a few weeks, readers will eventually learn to trust the authors more as can see for themselves the commitment and dedication that's displayed by the article marketers.

It's tantamount to having your own website or blog for customer communications, except that now you have hundreds of routes. Article marketers know how to make use of this method to position themselves as the authority in their field. There's no need to mention, those who are not implementing article marketing will certainly lose in the long term because the Internet is all about traffic.

As these content get indexed by the search engines and syndicated to hundreds of other sites, the publishers will get a great amount of traffic. With a constant stream of traffic coming to their websites, guess who is going to overtake the market in the long run? It doesn't take a PhD to answer that question.

If you're not into article marketing yet, I highly suggest that you look into using this method immediately. Do it for a few regular cycles. Write and distribute a few articles each day, and if you don't see some expected results, you can always ditch the idea. But chances are, you're more likely to get addicted once you see the tangible benefits.