Created in 1873, Levi's' jeans are the original, authentic jeans. We are the most sucessful, widely recognised and often imitated clothing products in the history of apparel. Over successive generations, we have captured the attention, imagination and loyalty of diverse individuals. We believe great brands and businesses are built by consistently providing quality products and services, and by earning the trust of all our consumers, empolyees, communities and investor through responsible business practices.