Defining Customer Demand Management

By: Thomas Cutler

Datacraft Solutions, the world leader in lean manufacturing software, noted that its flagship product, Signum Digital Kanban, is designed to help manufacturers reduce inventory by up to 75% while eliminating stock-outs. Only true digital kanban solution allows shop floor operators to manage and track all material as well as components that are sent to outside processors. This critical product feature allows manufacturers to achieve additional inventory reduction and fewer stock-outs, using a single integrated set of material replenishment processes for all products.

Datacraft Solutions' Customer Demand Management (CDM) is a real time system that integrates customer orders with finished goods. CDM supports 'ship from stock' and/or 'produce to demand' replenishment methods, accepting order signals in multiple forms - Kanban, VMI consumption, POS data, or EDI, providing a "Seller Managed" Kanban process.

Regardless of the form of communication, CDM generates discrete signals for fulfillment of customers' consumption. According to CEO Stephen Parker, "By providing visibility into customer inventory levels and real-time orders, CDM enables suppliers to much more accurately predict their customer's requirements which allows them to lower their finished goods inventories while still improving on-time delivery performance."
Key benefit areas of the Datacraft Solutions' Customer Demand Management include:
&bullImproved customer on-time delivery performance
&bullImproved customer retention through improved service and automated re-ordering
&bullImproved planning and reduced finished goods inventory through real-time visibility into customer consumption and inventory data
&bullShorten the order delivery cycle
&bullProvide planners with pipeline visibility instead of just periodic forecasts

Datacraft Solutions (www.datacraftsolutions.com) delivers a revolutionary digital kanban process of automation solutions to lean manufacturers through a secure Internet gateway, eliminating the need to install and maintain a complex IT infrastructure. The company has experienced significant growth in the past twelve months by eliminating complicated, expensive, time-intensive software implementations as well as extensive training regiments and the need for internal support. The Datacraft Solutions' replenishment supply chain digital kanban lean system allows customers access and fully utilize powerful lean benefits immediately for a low, predictable monthly fee. Services are scalable so manufacturers can design an appropriate digital kanban solution.

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