Powerful Online Copywritng Techniques

By: Paula Cambridge

Online copywriting is one of the highest paidcopywriting jobs in the world today. Large corporations depend on this professionto attract traffic to their websites and to increase their sales. For anyonewho dreams of becoming an online copywriter, here are four tried and trueonline copywriting techniques that will disarm cynicism and powerfully persuadeat the same time. ??????????????????????????????????????????????

Tell a story. Everybodyloves an absorbing story that captures the emotions. Storytelling has alwaysbeen an effective method of seasoned online copywriters in creating empathywith prospects. Stories, particularly the ones that can relate to the situationof readers, can engage the mind and heart in ways that other selling techniquescan never accomplish.

Truestories allow the copywriter to show readers that he understands theirsituation and he has the product or service that can help solve their problem.In addition, stories allow readers to draw their own conclusion about what isbeing presented to them.

Create interest inthe headline. An effective online copywriting canimmediately catch a reader's attention with the very first line. Craftilycombine the product's benefits with power words like guarantee, excellent,proven, exceptional etc. A web page only has ten seconds to grab the attentionof readers. In that span of time, a copywriter has to use powerfulattention-grabbing words to make readers stay and read the rest of the copy.This is a challenge every copywriter has to face; it's a little hard butpossible to produce.?

Less is more. Acopy that is too wordy can confuse and bore a reader. If possible, a copywritershould use bullet points instead of lengthy paragraphs in explaining aproduct's benefit. A copy written in this format can make reading a lot easierand can make the important points more noticeable.?

Create Urgency. Onlinecopywriting is creating urgency. Readers should be impelled to take actionafter reading the copy. They should know what they will gain or lose if theydon't order the product. The copy should say something like: “Free registrationuntil July" or “For limited time onlyPsychology Articles, order now".

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