Dial Directions Partners Rent Media Solutionsâ¢

By: Erica Campbell

Norfolk, VA (November 20, 2007)– Dial Directions () todayannounced a partnership with For Rent Media Solutions, a leading resource forsearching nationwide and a division of Dominion Enterprises. Apartmentseekers can now receive a text message with turn-by-turn directions toapartments in the San FranciscoBay area by calling DialDirections’ free voice-activated service advertised in their local For Rent Magazine.“AtFor Rent Media Solutions, we believe in leveraging cutting-edge technology withtraditional print media to offer our advertisers the most comprehensivemarketing strategies to reach as many apartment seekers as possible," saidBrock MacLean, vice president of national sales and development, For Rent MediaSolutions. “By offering Dial Directions to ForRent Magazine readers in the Bay area, we’re giving our advertisers anopportunity to grow leads in their apartment community in a matter that isunmatched in our industry."

How It Works

The apartmentprospect dials “D-I-R-E-C-T-I-O-N-S" (347-328-4667) on their cell phone. Thisnumber is made available to the prospect through the fill page located withinFor Rent Magazine. Once they have made the free phone call, the prospect canthen verbally give their current location and destination. This can be aspecific destination address or intersection. The service responds via textmessaging with turn-by-turn directions, directing the prospect to the property.There is no registration cost or service fee to use Dial Directions. Onlystandard cell phone minutes or text messaging fees charged by a carrier mayapply.Theinitial launch was implemented in September in the San Francisco Bay Areamarket, which includes more than 90,000 ForRentMagazine distributed monthlyto approximately 1,200 distribution outlets.“Partneringwith the For Rent Magazine, awell-regarded publication in the multi-family housing industry, enables us toreach millions of people who need to get directions quickly and easily," saidAmit Desai, co-founder and chief product officer of Dial Directions. “Whetheryou're coming from work or spending the day looking for apartments, all you'llneed is For RentMagazine and a cell phone, and you'll be on your way to findingyour next place to call home."Thismonth, For Rent Magazine will makethe Dial Directions service available to more than 30 markets nationwide. ByDecember, the service will be available to all 190 For Rent Media Solutionsmarkets, giving the apartment seeker the opportunity to easily locate theapartment listing of their choice with a simple free telephone call.

About Dial Directions

DialDirections provides the industry’s best platform for voice-activatedlocation-based services. Dial Directions’ first of a kind phone service“D-I-R-E-C-T-I-O-N-S" (347-328-4667) enables any cell phone user to call andask for directions to any address, store destination or public event, andreceive directions by text message instantly. Now available in over 2,700cities across 15 metro areas across the U.S., including New York, SanFrancisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit,Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., thefree service bridges the gap for consumers between the online and mobile worldsfor location-based services. The company is privately-funded and made up of ateam of industry experts in voice interfaces, speech recognition andnavigation. For more information, visit .

AboutFor Rent Media Solutions™

Headquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults.? For Rent Media Solutions is aleading resource for choosing your next ,townhouse, condo, duplex, efficiency, studio or loft and provides a freecustomizable search from more than 50,000 apartment listings nationwide.? For Rent Media Solutions operates ForRent Magazine?, as well as ForRent.com™-TheMagazine, and publishes 90magazines covering more than 190 markets nationwide, including After 55™Housing & Resource Guide, Apartamentos Para Rentar?, Florida Condominium andTownhomeand AtlantaTownhome and Condominium Sales and Rental Guide.? For Rent Media Solutions operates fiveadditional Web sites: , ,and .? For Rent Media Solutions is a company dedicatedto the needs of the apartment industry, bringing prospective residents andapartment communities together.

AboutDominion Enterprises

DominionEnterprises, Norfolk, Va., is a leading media and informationservices company serving employment, automotive, real estate, marine,recreation and industrial markets. The company has more than 500 magazinetitles, over 40 market-leading Web sites, and operates a variety of Web andtechnology businesses. The company had 2006 annual revenue of more than $850million and has more than 7,200 employees nationwide. For more information,visit .

MediaContact:

WendyFroehlich

MarketingDirector

757-351-7363

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