Digital Signage gets Closer to the Point of Purchase

By: Bob R

With today's technological advancement, businesses, advertisers, and marketers alike are all looking for new, attention grabbing, cost effective ways to advertise their products and catch the eye of potential customers. Digital Signs provide this unique attention grabbing form of advertising. These ads can be displayed on any digital screens including plasma televisions, electronic billboards, projection screens, or other new forms of digital presentation such as the Organic light emitting diode (OLED) screens that are cheaper than the liquid crystal display (LCD) screens. These screens can be controlled remotely with authorization with just a computer and an Internet connection. The content that can be displayed on these screen ranges from text to full motion video with or without audio enhancement. In this new form of Digital Signage Advertising it is very important that you advertisement will capture the idea of the product and interest the buyer, without giving them too much information at one time. Advertisers want their Digital Signage advertisements to be clear and crisp and any professional Digital Signage advertising company can help advertisers and business create custom digital signage advertisements, which will captivate members of the target market for the companies product or service.

This new form of technology is gathering much support and stirring up quite a bit of interest, as Richard Branson, CEO of the Virgin brand announced his companies plan to introduce touch screen advertising boards in many popular locations in the world such as New York's Time Square as well as in other locations such as London, Paris, Beijing, Loss Angeles, New Delhi, and hundreds of other locations. The first of these touch screens is to be introduced in New York City. These screens utilize digital signage advertisements as users can touch a product advertisement with their finger and instantly get more information about the brand and product including where the product is available for purchase.

Currently, the dropping prices of LCD Televisions as well s Plasma Screen Televisions have led many top companies as well as small businesses to create digital signage advertisements in major, high population density regions such as Times Square in New York City, as well as less traveled locations such as retail outlets, doctor's offices, fast food restaurants, gas stations, and others.

This new type of advertising is an attempt by companies to improve their Point of Purchase Advertising techniques so these types of advertisements are especially prevalent in stores where the product being advertised is being sold. When advertisers advertise using digital signage, many try to get some video content in their ads so that they catch the eye of the customers; however, they do not want to overcrowd their advertisement with information and visuals, as this will discourage customers from learning more about the product. Also, although the option of audio content on the ads is available, advertisers sometimes opt not to use audio content as the locations of these ads are usually in bustling loud locations and the advertisements are often inaudible. The bottom line is that digital signage advertising is growing rapidly and maybe one of the primary ways of advertising in the coming months.

Software
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Software