LG Prada: Surprisingly Efficient!

By: Henry Kruz

Fashion houses contracting with mobile phones manufacturers is a recent phenomenon. Of late, Prada got associated with LG, Dolce & Gabbana with Motorola and Cath Kidston teamed up with Nokia. LG Prada is not just a simple fashion phone. The design is simplistic and user friendly no doubt, but the specifications are impressive and the features are high-tech and advanced.

The touchscreen dominates the exterior. Lack of keypad makes this phone a compact device of almost the same size as the Chocolate phone. The touchscreen is made up of a glass panel with a capacitive (charge storing) material coating. The screen is sensitive to the touch of your finger. This property might sometimes prove to be quite a hassle, and you might take a while to get used to the Prada ways.

The LG Prada uses a Schneider Kreuznach lens to ensure high-quality optics. A complete set of software complements this pretty handset. It includes a multimedia player capable of playing MP3, AAC, WMA and RealAudio sound files, as well as MPEG4, H.263 and H.264 video. The phone also boasts of a web browser with Adobe/Macromedia Flash support and a document viewer that supports text, Word, PowerPoint, Excel, and Adobe Acrobat file types.

It comes as a surprise to many that a handset measuring 99 x 54 x 12mm and weighing merely 85 grams incorporates as many high-tech features and conducts every possible function that you expect of a mobile phone. LG KE850 Prada has been made available in selected dealerships in the UK, Germany, Italy and France from late February and in Asia from late March

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