Study Shows that Customers Want Bundled Wireless

By: Jeremy Maddock
A recent study by In-Stat suggests that telecom carriers aren't offering as many bundled services as some consumers would like.

The survey indicated that 31.6% of customers would be interested in adding wireless phone service to their telecommunications bundles, but only about 18% of existing bundled customers have actually done so.

Bundling services provides a major opportunity for all-in-one telecom providers, which have noticed a major reduction in the number of local and long distance calling minutes being used over the past few years.

This is largely due to the fact that customers are using more cell phone minutes, but aren't prepared to give up their fixed line services altogether.

Given the fact that most customers prefer an easy-to-understand bundle of services all from one company, there is a huge incentive for carriers to offer multiple types of service or form partnerships with other companies that do.

(Originally published by TeleClick.ca on March 10Free Web Content, 2006)

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