Autoresponders: Laying The Groundwork

By: Scott Lindsay

Autoresponder software has become a meaningful tool in plowing fertile soil for a marketing harvest. The whole notion of autoresponders has grown beyond a simple means of connecting with anyone who seeks to get in touch by email.

One area of autoresponder growth that may be worth mentioning is a web-page autoresponder. In this scenario a webpage is developed that will list various free informational products you have available. Your visitor can check the appropriate box and begin receiving the timely delivery of informational items that can inform and create a level of trust between the visitor and your online company.

Some of the autoresponder information you may wish to make available to your visitors may include informational articles that have a good track record with your customers, an e-course on your product or service, an e-book, and a listing of your RSS feeds. You might also consider a welcome message through autoresponders that provides general information about you and your company.

Autoresponder software can allow you to send your message in plain text or html. Autoresponders can also allow you to place photographs or logos within the body of the message and they do so in a way that allows for meaningful follow-up with limited personal oversight.

Some of today's best autoresponder software is priced under fifty dollars and there are multiple business options available. While the use of autoresponder software may not be essential to the delivery of autoresponder messages these resources can help you keep track of recipients in a more comprehensive way.

Probably the most intense work involved in the marvel of autoresponders is setting it up and developing a series of informative articles for your visitors. The last thing you want to do is simply throw something together and hope it connects with your clients.

You should spend quality time in the development of whitepages, articles, e-courses or ebooks. These can be a valuable tool for your company, but not if they are riddled with spelling and grammar mistakes or if they are composed in a way that is more hard sell and less informational.

Many companies have benefited greatly from autoresponders, but care needs to be taken up front to ensure their long-term usability.

If you are not a writer it is in your best interest to locate a freelance writer to develop the autoresponder information you believe to be most important to your company's growth. Many of these professionals can create an e-course or even an e-book that has the potential of providing significant ROI.

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