Despite facing fresh challenges every year from new and old competitors to take away market share, Spain increased her number of visitors in the first couple of months of 2007 for what could be a good year for a country that has been the favourite destination for Europeans for nearly fifty years.
The visitor numbers were so good that it broke new records for Spain, with 4 per cent more holiday makers in January 2007 compared to 2007, and a total of 2.8 million tourists overall.
The most popular area of Spain was off the mainland, the Canary Islands.
The Canary Islands consist of Tenerife, Fueteventura, Lanzarote and Gran Ganaria. The Canaries enjoy good weather in the winter months due to her geographical location near Africa, and Many British, Dutch and German tourists take villa and hotel holidays, often for a week, November to mid March.
The Costa del Sol, a perennial favourite of the British seeking a winter sunshne break surprisingly saw a near 5 per cent dip in UK visitor numbers, but overall enjoyed a near 6 per cent increase in tourists.
The Balearic Islands recorded a rise in visitors of just over 1 per cent.
The Balearics consist of Menorca (the smallest island), Majorca and Ibiza. The small rise compared to the Canary Islands isn't too much of a surprise as Menorca has a season that traditionally is at its peak early May to end September, but is now trying to extend that from mid April to mid October.
Majorca is hoping to boost visitor numbers this summer by increasing the level of competition at the island's SuperYacht Cup. As well as drawing extra tourists for the event itself it adds an extra attraction for those holidaymakers already on the island, adding to the possibility of a return visit in future years - and with more destinations to choose from in recent years repeat visitors has become an important strategy in tourist locations.
As part of the Balearic Islands, Mallorca has welcomed many visitors back to live full time on the island. Menorca property has proved popular too, for those looking for a gentler pace of life than big sister Mallorca.
Property prices in Mallorca are similar to Menorca property, with a range of apartments and villas in both rural and town locations, and with twenty golf courses plenty of golf course developments too on Mallorca.
Menorca has just the one golf course, recently extended to eighteen holes, and is located in Son Park, which has a choice of hotels, apartments and villas for holiday makers.
The cost of flying to Mallorca has come down in recent years from most European countries due to low cost airlines, especially in the island's core tourist areas of the United Kingdom and Germany, and last year easyJet started direct flights from London's Gatwick Airport to the sister island of Menorca, as well as serving Mallorca itself.
Despite competition from other destinantions, Mallorca looks set to remain a favourite holiday spot for the near future.