Say The Right Things On Your Handouts

By: print_place01


An effective and successful marketing campaign material doesn’t stop at the design part. Sure, you first have to attract your target audiences’ attention before you could even get them to read what you have to say. But after attracting their sense, now what? Do you just let them be disappointed with your copy? Or do you give them the right message that makes them want to stick and find out more?

A good copy can get you the time you need to make your target readers get to know you more. A great copy can make your target readers into potential buyers. A right message, therefore, can make your business into a success.

Your words can be your ally and your weapon that provides you the muscle in your marketing ad. Even in your advertising flyers for example, your words are your ideal tools to help you build your relationships with your clients.

Without your message, you might as well concede to the competition.

So are your words enough to appeal to your target clients’ sensibilities? Are your words enough to hold on to their interests?

Here are some of the common phrases you’ll see in most effective print flyers. You can use them in your next advertising flyers so you can say the right things in your handouts:

When you say your message, give them a reason to respond to your call-to-action:
… works as hard as you do…
… don’t need to pay so much…
… this is not just another…
… our advantage over…
… the secret is in…
… why be stuck with….
… if you can afford not to….
… for future investments…

Always provide an offer that they would not be able to resist, a the Godfather would say:

… savings of up to…
… Big discounts!
… Bring this card and get _____ discount!
… For special rebates and discounts, log on to…
… Receive a free bonus when you bring this card…
…Call us and avail of special offer for walk-in clients…

And as always, close in with a line that would encourage your target readers to react positively to your message:
… A rewarding experience awaits you when you call now.
… Call us. You’ll be glad you did.
… That’s our guarantee.
… You have our word…
… We’ll deliver as promised…
… Call us. We’d like to hear from you.
… Visit our shop today to avail of …

The bottom line is to say the right words not only to keep your readers interested, but most importantly to get them to respond (positively, of course) to your call. The right message will do that for you and more.

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