Build Relationships

By: George Torok

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.

Say thank you

Everyone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took the time to write it personally. Say thank you to your clients for the opportunity to work with them. Say thank you for considering you - even if they did not hire you. There are so many opportunities to say thank you; thanks for the lead, information, invitation, advice, idea, introduction, publishing your article,…

Say Congratulations

The cousin to 'thank you' is 'congratulations'. Congrats on becoming president of the association, getting the new job, appearing in the paper, completing a successful project, volunteering for a charity, winning the award, being nominated, expanding the business, opening a new office,.. This is a great way to make first contact with a prospect or key influencer.

Send postcards

Open your mail. What do you find? - bills, junk, flyers, post card. What do you read first? I read the post card to see whom it is from? When you travel, (on business or vacation), send post cards to your important clients and prospects. Keep your message simple and sign your full name clearly. Even when you don't travel use post cards to stay in touch, say thank you or congratulations. You could use postcards of a local attraction or print your own customized cards. I keep a supply of Canadian flag post cards handy.

Send books

Most receive and throw away a lot of business cards. But when we receive a book we keep it and put in on a shelf. We might even read it or at least glance at it. If you wrote a book give it away - it is your best brochure. If you have not yet written a book you can still give books as a gift. Give a book that supports your message or one that you know your prospect will love. Check with the authors - they might give you a deal if you buy a bunch.

Build relationships with your clients and prospects.

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