Your 30 Second Commercial

By: Sue and Chuck DeFiore

This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as 'I'd love to have you as a client' or 'I'd like to do business with you'.

For example, my 30 second commercial goes like this: 'Hi, my name is Chuck DeFiore and I'm a lease purchase consultant. I can help sellers move their property in 30 days or less, and help buyers get into a home today that they can buy tomorrow. I'd love to help you with your real estate problem.'

Although this appears to be a very simplistic approach, your commercial gives the individual you're talking with a sense of the confidence you feel about providing your service to him or her.

Copyright DeFiore Enterprises 2000

Marketing
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