Ford Presents New Line of Vehicles

By: Correy Putton

The 2007 North American International Auto Show has proven to be great opportunity for Ford to present its new line of vehicles. At his speech, Ford's President and CEO Alan Mulally addressed the reporters from around the globe saying, "It all flows from having one team working together on one plan with one goal in mind -- to build more products that people really want, products that reflect the wants and needs of today's and tomorrow's customers."

And after a warm introduction from the Executive Chairman Bill Ford, Mulally drove the 2008 Ford Five Hundred onstage with its upscale look on the outside and addition of 60 more horsepower on the inside. Ford CEO Mulally explained, "What we've done to make the Five Hundred better goes to the heart of how we are approaching the future of this great company and this great brand."

It should be noted that Ford has previously announced that by the end 0f 2008 at least 70% of Ford, Lincoln and Mercury products together with the Ford Five Hundred will be upgraded. This is in addition to the plan of strengthening further existing products. According to CEO Mulally, the company is positioning itself for development in major automotive segments. "This includes an expanded commitment to small cars, more crossovers, more capable and efficient trucks, putting in place an exciting vision for our Lincoln and Mercury brands. . . and growing our premium automotive brands."

The new 2008 Ford Focus is just a preview of the upcoming new small cars that Ford will be producing. The Focus is equipped with high quality and given a bolder exterior design. Its interior is designed to provide optimum driving control. The interior is also created using top-of-the-line materials like the matte silver finish on the instrument panel and console. There is also an all-new ambient lightning comprising of seven different colors which customers can adjust to provide them the illumination and mood they want inside the car's cabin.

According to Mark Fields, Ford president of the Americas, "People buy small cars in the U.S. more than any other segment and any other type of vehicle. With gas prices on consumers' minds and, of course, lifestyles changing, we expect this growth to continue going forward. This new Focus sedan - and for the first time ever, a Focus coupe - are part of our plan to dramatically grow Ford's small car offerings."

Fields has also announced that the Focus, along with the Five Hundred and 10 other Ford Lincoln and Mercury products are going to be introduced this year - equipped with Ford's latest Sync technology. It should be noted that Ford has entered into a partnership with Microsoft to develop the Sync technology which is a fully integrated, voice-activated in-car communication and entertainment system for mobile phones and digital music players. Hopefully the new Sync technology can help Ford in enticing more buyers this year.

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