Book Summary: What Is The Emperor Wearing? This article is based on the following book: What Is The Emperor Wearing? Truth-Telling In Business Relationships Butterworth-Heinneman ISBN 0-7506-9872-1 217 pages This book is inspired by the popul...... Similar Editorial : Book Summary by Regine P. Azurin. | Source : Market Forecast
Managers: PR More Than Tix And Plugs? You bet! And in three ways vital to you as a business, non-profit or association manager. To succeed, your public relations effort needs to do something really positive about the behaviors of thos...... Similar Editorial : Managers and PR by Robert A. Kelly. | Source : Market Forecast
Managers: Why PR Is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely...... Similar Editorial : Managers and PR by Robert A. Kelly. | Source : Financial Assets
Managers: Why Not PR Like This? I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audien...... Similar Editorial : Managers and PR by Robert A. Kelly. | Source : Financial Assets
Alarming Marketing Trend One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we...... Similar Editorial : Alarming Marketing Trend by Mac McIntosh. | Source : Financial Assets
The Network Within When you hear the word “networking”, what comes to your mind first? You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs. But if you a...... Similar Editorial : Nourishing Your Network by Sara K. Collins. | Source : Current Assets
PR: Focus On What Matters! Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...... Source : Money Making Opportunities