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Marketing Research Services

Forbes provides the following market research services designed to gather crucial information about your customers, your competitors and the business environment under which your company operates:-

Marketing Research
  • Market Segmentation Studies, Marketing Strategy Evaluation and Formulation, Industry Sector Studies
  • Product Testing - Taste Test, Packaging Test, Pre Launch Baseline Study, Post Launch Evaluation
  • Pricing Research - Price Elasticity Studies, Price setting, Consumer Decision Analysis, Closeness of Substitution-Supply and Demand Analysis
  • Distribution Channel Evaluation - Effectiveness, Channel Conflicts, Penetration and Coverage. Channel Margins, "Push" vs "Pull" Strategy Evaluations.
Advertising and Media Research
  • Advertising Pre and Post Testing
  • Evaluation of Print Media
  • Campaign Tracking
  • Advertising Effectiveness Measurement
  • Brand Awareness, Image Positioning and Market Share
Corporate Research Services
  • Corporate Image and Consumer Satisfaction Benchmarking and Tracking Studies
  • Salary and Compensation Surveys
INDUSTRY FOCUS

Through years of experience, we have gained specific knowledge in the following industries:
  • Computer
  • Telecommunications
  • Finance and Banking
  • Leisure and Entertainment
  • Professional and Technical Services
  • Government and Social Research
  • Health
  • Education
  • Natural Resource Mining and Quarrying
  • Industrial Raw Material and Equipment
  • Food Services and Franchises
  • Fast Food
  • Consumer Products - Luxury Goods
  • Consumer Products - Durable Goods
  • Consumer Products - Household Goods
  • Consumer Products - Personal Care