Companies manufacturing generic drugs (GDs) are declared as the most profitable organizations by the US govt. Barr and Teva Pharmaceuticals are the most profit earning generic drug manufacturing companies, in spite of financial crises these companies have made the considerable amount of profits. These companies CEOs have mentioned that in the press releases that financial crisis has helped them to capture the large number of customers. Even these companies have declared the special bonuses to its employees because of these good profits they are making in the time of the economical recession. Newspapers have made serious news about the carrier options in the generic drug companies. Generic drug companies now are even earning better profits than the software firms; those were considered once as the best profitable companies.

Generic drugs manufacturing companies are turning out to be the most profitable organizations because of the best quality products made available to the customers at the lowest possible costs. The reasons why the generic drug companies are able to keep so low prices are'no investment is done in the research of the product as generic drug companies have to only follow the same formulation used by the branded drug manufacturer; there is no need for the generic drug manufacturer to undergo the clinical trials as they are already carried out by the branded drug manufacturing company; generic drug manufacturer also gets the benefits of the marketing and advertising done by the branded drug manufacturer. So, the lot of money of the generic drug manufacturer is saved and thus they can afford to sell the drugs at very low costs.

Generic drugs manufacturing companies are making continuous recruitments of the sales executives with the marginally good salaries in comparison to branded drug manufacturers. Generic drugs companies are improving their sales with the help of these sales executives that are promoting these generic drugs to all the doctors of their areas. This has helped the generic drugs manufacturing companies to get hold of the lot of business and to become the most profitable organizations. Even the new manufacturing units are being started by the many generic drug manufacturers to cope up with the increasing demand of the generic drugs. The support from the insurance companies in promoting the use of the generic drugs to the doctors has helped in increasing the prescription of the generic drugs. Even the insurance companies are saving the remarkable money due to the use of the generic drugs by the patients.

Generic drug manufacturing companies are also getting a tremendous support from the US government because even the president of US is the strong support of the generic drugs. US govt. even has saved a lot of money because of the use of the generic drugs. The main point why US govt. is supporting the use of the generic drugs is because it wants the customers to be able to save their money in this period of the economic recession. US govt. is carrying out the campaigns to promote the use of the generic drugs throughout the country. These things have affected the sale of the generic drugs and in comparison to last year sale 29% increase is observed in this year. These all things have contributed in making generic drug manufacturers the market leaders.

Generic drug manufacturers even have made lot of efforts like giving doctors the special commissions in order to increase the prescription of the generic drugs, but even customers visit only those doctors that give the prescription of the generic drugs as they are very low in cost in comparison to the branded drugs. Generic drugs manufacturers have understood that customers prefer those medicines that are cheaper in costs and equally effective like the branded drugs. Manufacturers of the generic drugs were able to work on faster mapping of patent expiries, leverage cost competencies, and first-to-file advantage, ramp up production capacities and, master the regulatory process. These all reasons lead to the growth of sale of generic drugs in the pharmacy markets all over the world. Thus, generic drug manufacturing companies are the most profitable organizations.