Software as a Service in Asia 2007

By: Bharat Book Bureau

This report helps address to lack of coverage by examining the key trends in the Asia Pacific Enterprise SaaS market and follows up in 2006. A key focus area of the report is in providing an array of market data including market size and growth forecasts for key application segments of the enterprise SaaS market in Asia Pacific excluding Japan. A survey of 385 CIOs and IT decision-makers at small and medium enterprises in Australia, China, Hong Kong, India, and Singapore assesses the level of awareness and adoption of SaaS in the region. This report also profiles leading SaaS vendors in the region, their offerings and business strategies.

EXECUTIVE SUMMARY 3

TAXONOMY 6

What is Software as a Service (SaaS)? 6
Who is a SaaS Provider? 7

RESEARCH METHODOLOGY 8
Secondary Research 8
Supply-side Primary Research 8
Demand-side Primary Research 8

OVERVIEW OF THE ASIA PACIFIC SAAS MARKET 10
SaaS Vs Traditional Enterprise Software Applications Market 10
SaaS Application Dynamics 12
Vertical Market Dynamics 14
Country Adoption Trends 15
Key Adoption Drivers 15
Barriers to Adoption 16

SAAS: PRIMARY SURVEY RESULTS 17
SaaS Awareness 17
SaaS Adoption 18
Adoption Drivers and Inhibitors 20
Satisfaction level with SaaS Applications 22
Data Residency 23
Future Adoption Plans 23

KEY SAAS DYNAMICS BY APPLICATION 25
On-Demand CRM 25

ON-DEMAND CRM ADOPTION BY VERTICAL INDUSTRY 25

ON-DEMAND CRM ADOPTION BY COUNTRY 26

ON-DEMAND CRM COMPETITION 26
Web Collaboration 27

WEB COLLABORATION ADOPTION BY COUNTRY 27
ON-DEMAND COLLABORATION TOOLS ADOPTION

BY VERTICAL INDUSTRY 27

ON-DEMAND COLLABORATION TOOLS COMPETITION 28
ERP and SCM Applications 28
Other SaaS Applications 29

COUNTRY PROFILES 31
Australia 31
China / Hong Kong 32
India 35
Singapore 37

TYPES OF SAAS CHANNELS IN ASIA PACIFIC 41

SAAS & ASIA PACIFIC ISVS 43

THE ASIA PACIFIC COMPETITIVE LANDSCAPE 45
Salesforce.com 46
WebEx 46
RightNow Technologies 47
Oracle 47
NetSuite 47

SPRINGBOARD RECOMMENDATIONS 49

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