In 21st century Technology companies are actively looking for ways to improve operational efficiencies. The new business mindset is-'If there's a method by which something can be done quicker or cheaper, why not use it? '. This trend initially paved the way for outsourcing as a means to significantly reduce the cost of services.
Today Technology companies are facing major problems to develop their own IP due to
- Rapid Technological advancement
- Time Constraint
Hence, they are actively looking for Procure various Software IPs; Whereas majority of them are looking for how to promote their IPs? Due to
- Limited Geographical Market
- Lack of proper & credible platform to promote their IPs.
Why to promote Software IP online?
If you are owner/developer of soft IP, you must have spent adequate amount time and monetary resource to develop it. Now you would probably thinking in business perspective. But in challenging & competitive business environment, it's very hard to make a footprint for your product/soft IP in market.
To make your product / IP visible by other companies, you must advertise and promote by spending huge amount of money. Or you can reduce your advertising and marketing cost by promoting your IP at online.
You can promote your IPs through number of IP portals which could be another marketing channel to promote your software IPs. Hence these portals could be another sales Channel for you.
Why to procure Software IP online?
If you are a company or organization developing new software/hardware design, which requires the huge technology development cost, time. It's better to go for online IP trading portals where you can buy software IPs. The main advantage is; you can compare various software IPs from various sellers and procure the best one which suits you.
Procuring Soft IPs in such cases always have safeguard against rapid technology advancement. This will also help you to launch your design/product in the market before competitors do it. Hence, you could be benefited by early mover / first mover in the market.
What types of Software IPs can be promoted or procured?
Software Intellectual Properties (IPs) are ready-to-use software components and source code for various technology applications. Such Software IPs are: audio codecs, video, speech & image codecs, wireless IPs or technologies, embedded software, reference design, Silicon IPs, device drivers, RTOS (Real-Time Operating Systems), etc.
Where to Buy/Sell or License Software IPs?
There are lots of Online search Platform are available for Software IPs, where opportunities can be explored at portals like IPsuperMarket.com (www.ipsupermarket.com), designandreuse (designreuse.com) or designwin - and their services are available worldwide to businesses, technical experts and software developers. Among these portals, IPsupermarket is focused on only software IP area.
