Software Sku Agility for Isvs

By: Ariel

Increasingly customers are seeking tailor made software on demand. through the use of licensing makes it possible for Independent Software Vendors (ISV's) to create specific software solutions for organizations that buy software from them. It is also equally important that the ISV is able to track, monitor and protect the use of their software.

Software companies need to continuously improve their systems and increase efficiency and revenue. It is becoming common practice for software companies to offer prospective clients "free trial" application versions. However, turning "try and buy" downloads into actual revenues has proven to be a challenge.

ISV's can also use specific licenses in order to raise conversion rates by easily creating and tracking trial versions turning any application into a time-limited or "try and buy" version. By using software SKU agility, without modifying or recompiling code the ISV can automatically create a registered trial user database for usage tracking and marketing available to the customer via the internet or telephone.

SKU agility enable ISV's to supervise their trial activation, leaving presales and support out of the marketing equation. By monitoring the license life span, the software enthusiast easily be tracked which ensures that no lead is lost.

can be used to create specific client oriented software for each client without having to redesign code.

Software SKU Agility - Benefits

&bullEnables utility pricing models for continual revenue streams as customers can pay only for the modules they use.
&bullSoftware user visibility enables management to track and monitor sales to ensure steady revenue streams
&bullVendors can tailor offerings according to customer specific needs thus boosting customer satisfaction
&bullSoftware usage at customer site can be traced and monitored on the fly for better service

Selling software on demand and as a service requires strong foundation of security, monitoring, metering and pricing capabilities. It is therefore vital that an ISV who wants to market and sell software effectively chooses a product that will provide him and his users with a relevant solution.

For more information on the subject of Dynamic Software Packaging and licensing -

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