Retail Printing Applications Top Tips

By: Richard Bright

Retail is a cutthroat industry as the survival of companies depends on success compared to competition. Retailers are increasingly focussed on technology to achieve a competitive edge. Printing is required in the retail environment from the shop floor all the way to the distribution centres and warehouses. Retailers should therefore pay attention to the specific printing applications in any given point in the supply chain.

Warehouse and Distribution Centre:

Warehouse and distribution centres require printers that are highly reliable, robust and can cost effectively print high volumes of documentation day after day without disruptions. Printers ideally suited for this environment are line and serial matrix printers. Not only are these types of printers robust, serial and line printers are capable of continuous print all day long, day in, day out. They offer a high level of reliability with an incredibly long working life. Capable of printing up to 1,800 lines per minute, the serial and line matrix printers can be used for printing materials such as barcodes, dispatch notes and invoices. This accounts for massive savings in terms of capital equipment, running costs, reliability and time spent with user intervention.

Office Printing:

Office printing in the retail environment is similar to corporate printing requirements. Retailers who are thinking about implementing printer solutions for the office should be looking at printers that provide high quality output in full colour. Retailers should also make sure the printers they look to implement come network ready. Colour and mono laser printers will help retailers to print promotional and meeting material effectively, thus reducing printing costs, just like impact and serial matrix printers.

Vehicle Printing:

With today's retail environment being ever changing, retailers offer a variety of 'Shop and Drop' services, vehicle printing has become increasingly important. With the advent of 'Shop and Drop' services, the need to print delivery notes and invoices at the same time has become key to retailers. Retailers are increasingly looking at vehicle printing solutions that are easy to mount in a delivery van's or truck's cabin.

Other printer technologies retailers should keep an eye on are thermal printers. Thermal printers have become increasingly attractive solutions to the retail market with the advent of RFID. However, the high cost of RFID tags currently means that retailers will reap benefits from printing barcodes through serial and line matrix printers. Thermal printers have become widely used on filling pumps, information kiosks and point of sale systems. TallyGenicom expects to launch its thermal printing solutions later on this year.

The proliferation of printing applications available for the retail market has lead to it becoming extremely important that retailers spend time with their chosen vendor to discuss their specific.

About TallyGenicom

TallyGenicom is one of the largest companies in the world focused exclusively on supplying computer printers, supplies and service to commercial and industrial users. All TallyGenicom products are designed and manufactured to perform critical, business-specific printing tasks in industries such as healthcare, transportation, manufacturing, warehousing and retail. Major international corporations such as Wal-Mart, American Airlines, Tesco, Daimler Chrysler, Blockbuster and Volkswagen use TallyGenicom printers because of their customized design, rugged construction, proven reliability and durability.

TallyGenicom world-wide headquarters are in the United States in Chantilly, VA near Washington, D.C. Its European headquarters are in Ulm, Germany. In Europe the firm has operations in Paris, Vienna, Milan and Basingstoke in the UK. Asian operations are located in Singapore and Jiangmen, China. The company markets Tally, Genicom and TallyGenicom products worldwide.

For more information on the company, visit

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