Maximize Your Website Visibility With SEO Software

By: David Freitag

Overview

The main trick that you have to learn is how to be found on the web. We are all invisible on the web unless we take steps to attract attention to ourselves.

The web is a whole world and finding what you want is a challenge. Unlike finding a book in the library, for example, where you could use a map to help you get around, the Web is so huge, that no directory could do it full justice. It's just as easy to get to the heart of China on the web as to connect to something down the block. This effectively puts the whole universe in front of you at any time and it's too big to be easily categorized.

The search engines were developed to allow users to find whatever they want or need by providing a phrase or data that is to be searched for. This is by far the primary way that sites are found now.

If you have a business site or a blog or any website that you would like to have noticed and visited by many people, you need to make the search engines like you so that your site comes up near the top of the search that fits your website description. For example, if you have a website about the benefits of polygamy, you want a search for polygamy to list your site as one of the first search results.

Search Engine Goals and Methods

The goal of the search engines is to provide the best answer to what people are looking for. To really do this, the search engine would have to make some sort of evaluation of the quality of the information. The search engine developers create complicated algorithms to try to achieve this.

The major tools that the search engines use for evaluating a page are keyword density and link quantity and quality.

The phrases that people provide to find something are called keywords. If a person wanted to know about computer security or cheap gasoline, they would enter either pair of these 2 words into the search engine. Computer security or cheap gasoline would be a keyword set. Articles that have the term computer security or cheap gasoline in them a number of times are likely to provide the needed information. This is especially true if the keyword is part of the title. The frequency of the keywords and its placement in the article is one indicator of the article's value.

People sometimes can cheat by filling a half a page with just this keyword repeated over and over. The search engines are on to this trick and they have logic to ignore this kind of posting.

Links or more accurately hyperlinks are parts of a page that take a user to a different part of the current web page or another web site's page entirely. Sites which have many links pointing to them are considered to be good because many people have found it worthwhile to link to them. A link from an authority site such as Microsoft in computers and Toyota in cars are considered to be especially valuable. Links from a page with a high Google rating are also valuable.

The search engines run a special program called a spider (really many instances of the same program) that crawls the web and looks at every site on the web to get keyword and link counts and also provide information for new sites.

What the user needs to do is make the keywords that apply to their page prominent and have them appear frequently enough to get noticed by the search engine spider. Additionally, the user needs to generate backlinks pointing to their site to raise their site's value.

SEO software types

The following are the main SEO software types;

1. Niche finders
2. Keyword Analyzers
3. Link generation aids
4. Traffic Analyzers

Get them to work for you and be the king of the hill on the Internet.

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