Page 3, Dean Phillips

Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. H......
Similar Editorial : Need A Sales Boost by Sue and Chuck DeFiore. | Source : Marketing Strategy

Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match. According to the page info from O......
Similar Editorial : My Yahoo Search by Jakob Jelling. | Source : Marketing Strategy

Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot ......
Similar Editorial : Wake Up by pilkster. | Source : Marketing and Strategy

Pay-Per-Click Search Engines: A Really Bad Investment
What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! There are two reasons for the deteriorat......
Source : Marketing and Strategy

Mail Order: "The Original Internet" Still Going Strong
While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, piling up profitable year after profitable year a......
Similar Editorial : Mail Order by Dean Phillips. | Source : Marketing and Strategy

Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows: "An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal pro......
Similar Editorial : Greed and Selfishness by Edward B. Toupin. | Source : Direct Marketing

The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Goog......
Similar Editorial : Search Engines by Kirk Bannerman. | Source : Direct Marketing

Googles Trap, DMOZs Nap, And Yahoo!s Crap
On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upsi......
Similar Editorial : Googles Wonderland by Dean Phillips. | Source : Direct Marketing

Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing!......
Similar Editorial : Online Marketing Success Formulas by Charlz Wachira. | Source : Direct Marketing

The Lazy Mans Way To Riches
The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo. Joe was was one of the foremost copy-writers, headline writers and dir......
Similar Editorial : An Embarrassment of Riches by Sam Vaknin, Ph.D.. | Source : Direct Marketing

San Francisco-Based Company Introduces Pay-Per-Call Advertising
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Ad developers are pushing a new type of paid search ad dubbed "pay-per-call." The ......
Similar Editorial : In San Francisco by streditorial. | Source : Direct Marketing Solutions

Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving? T......
Source : Adsense

The Truth About Traffic Exchange Programs And Guaranteed Traffic
It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to ......
Similar Editorial : Traffic Exchange Primer by F. Terrence Markle. | Source : Direct Marketing Solutions

The Truth About The Fallacy Of "7"
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and pu......
Similar Editorial : The Truth About Fat by Kim Beardsmore. | Source : Direct Marketing Solutions

How To Get Free Publicity For Your Home Business
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If the......
Similar Editorial : Free Publicity With Dogs by Terence Tan. | Source : Online Business Guide

Authors; Dean Phillips