Metaphors Of The Mind (Part II) Storytelling has been with us since the days of campfire and besieging wild animals. It served a number of important functions: amelioration of fears, communication of vital information (regarding su...... Similar Editorial : Mind the Gap by Linda LaPointe. | Source : Health Care Cover
Metaphors Of The Mind (Part I) The brain (and, by implication, the Mind) has been compared to the latest technological innovation in every generation. The computer metaphor is now in vogue. Computer hardware metaphors were replace...... Similar Editorial : Mind the Gap by Linda LaPointe. | Source : Health Care Cover
On Empathy The Encyclopaedia Britannica (1999 edition) defines empathy as: "The ability to imagine oneself in anther's place and understand the other's feelings, desires, ideas, and actions. It is a term coin...... Similar Editorial : On Empathy by Sam Vaknin. | Source : Health Care Cover
On Dis-ease We are all terminally ill. It is a matter of time before we all die. Aging and death remain almost as mysterious as ever. We feel awed and uncomfortable when we contemplate these twin afflictions. In...... Source : Health Care Cover
Trick Or Treating Safety Halloween is such a fun time of year for kids and adults alike, so its important that we take some precautions to keep it that way! Here's my list of trick or treating tips for your family. Wear com...... Similar Editorial : The Testimonial Trick by Terence Tan. | Source : Kids
Just War In an age of terrorism, guerilla and total warfare the medieval doctrine of Just War needs to be re-defined. Moreover, issues of legitimacy, efficacy and morality should not be confused. Legitimacy i...... Source : Law Suit
Legalizing Crime The state has a monopoly on behaviour usually deemed criminal. It murders, kidnaps, and locks up people. Sovereignty has come to be identified with the unbridled - and exclusive - exercise of violenc...... Similar Editorial : Crime Writing beckons by Nithya K. | Source : Law Suit
Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...... Similar Editorial : Soccer Free Kick Guide by Mirsad Hasic. | Source : Marketing and Strategy
Selling The Dr. Seuss Way “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seuss tal...... Similar Editorial : Car Selling by Matthew Hick. | Source : Marketing Ideas
Play It Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your p...... Similar Editorial : Got Play by Jenny Ward. | Source : Product Marketing Plan
