Strategic Customer Examination
by Thomas Cutler.Smart marketing begins with a strategic examination of your customerBase according to Commence Corporation.&bull Market Segment: What customers do we serve better than anyone else?&bull Competition: What are these customers' competing alternatives?&b...
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Value of Lean CRM
by Thomas Cutler.According to Rebecca Gill, vice president of Technology Group International, (www.tgiltd.com) an ERP supplier that incorporates CRM into its offering, "We believe that CRM should not be a separate module; it must be an integral part of any ERP or dis...
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Advanced Bidirectional Cad-to-erp Interface
by Thomas Cutler.According to Ricardo Talbot, Chief Science Officer with Elmo Solutions, "Elmo Link is the only software application of its kind that offers such a unique and reliable way to unify CAD/PLM and MRP/ERP databases, while supporting such a wide range of ...
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CRM Survey
by Thomas Cutler.For more than a year, Commence Corporation has interviewed dozens of leading executives in high-growth industrial manufacturing and distribution firms in segments that include power transmission, fluid power, welding, electrical, safety products, ind...
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Industrial Sector Requirement
by Thomas Cutler.According to Larry Caretsky, President of Commence Corporation, "Since the industrial sales environment is characterized by intense competition, strategic sourcing contracts, online auctions, customer pressure for self-service, and the ongoing debate...
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CRM Values
by Thomas Cutler.Founded in 1990 and headquartered in Toledo, Ohio, Technology Group International is a proven technology leader delivering Tier 1 application software functionality at a price performance level that can be readily accepted by organizations of all siz...
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Commence Industrial CRM Demo
by Thomas Cutler.In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales a...
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Gourmet Sauces, Enterprise 21 Selection
by Thomas Cutler.Manufacturing journalist Thomas R. Cutler profiled the significant technology advances of More Than Gourmet (MTG) is a Gourmet Sauce manufacturer with nearly $20 Million in annual sales. Located in Akron, Ohio the company faced many lean challenges ...
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Lean CRM Leader Commence Joins Isa
by Thomas Cutler.Commence (www.commence.com) is the leading CRM system for manufacturing and distribution recently became a member of the ISA. Larry Caretsky, President of Commence Corporation suggested, "ISA provides its members with unparalleled access to technica...
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